When a viral marketing campaign is undertaken online, a message goes 'viral' after a large audience is encouraged to pass on a marketing message via links to friends or to visit a specific webpage, video, or social media page. Viral advertising is an idea that reaches across the net - and once it reaches a wide enough audience, it actually helps to market a particular cause or business.
One of the main advantages of getting others to pass on marketing messages is that those people become your advertising team, and of course, this is all done for free. Online marketing principles of this type are so effective due to the low-cost and ease of someone else forwarding on a promotional idea or message.
Viral marketing is a valuable and cost-effective means for a business to attract a lot of interest in a short space of time. Advertising of this nature is of course down to a high pass-along rate of friend to friend. If the majority of recipients pass on the link to someone else, than the growth of a campaign grows rapidly, However, if the pass-along rate isn't too impressive, the growth will soon come to an abrupt halt. Achieving this snowball-effect of high volume visitors isn't as easy as it once was, although with the know-how and experience, it is still very achievable to orchestrate a successful online promotion.
In order to succeed as a marketing strategy, a viral marketing campaign needs to do more than merely attracting a large volume of visitors to a webpage - a business will want to increase leads or sales. Although, a lot of the promotions that 'go viral' do attract a sizable audience, they might not generate much in regards to attracting new business or increasing sales.
Viral marketing campaigns that are most successful are those that offer an incentive to pass on a message. Incentives or rewards for participating can range from a gift coupon, a cash incentive, a 'free' product or service or just to receive a humorous message - the precise choice of incentive will depend on the targeted audience, marketing goals, and overall resources. This simple push to get people forwarding your marketing message can be the difference between complete success and total failure.
Off-line, viral marketing is also an important technique that businesses implement to increase visibility and growth, although varies other terms are more commonly used such as creating a buzz, word-of-mouth, and leveraging the media.
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