SEO press releases are important components of the online strategy for any business wanting to take advantages of the newest algorithms of the search engines.
The best solution to this problem is to find portals, authority websites and social media websites, to publish posts there using the keywords of interest and to link back to your website. It is the fastest way to be found on search engines for the desired key phrases.
The explanation is simple. The search engines favour these websites and index their content very high due to the fact that they are considered authority websites and their content is ranked accordingly. You can obtain fine results in as as little as 48 to 72 hrs which will boost almost overnight your online presence.
A special place is held by the press release websites which function the same way and also have tremendous traffic which will mean that your content will be placed in a medium already optimised for search engines and with visitors ready to review your content.
You know, the traffic is the life blood of your online business or of the online presence for your offline business. Doesn't matter how great is your website or blog, if you don't have traffic you don't have anything. On the web there are many press release websites, some of them free, others having paid memberships or paid features.
As from my personal experience I can tell you that most of the free ones will produce low results because the paid features or paid subscriptions are usually backed-up by supplementary features which will make a difference in your business. Usually these are represented by supplementary features or advanced search engine optimisation capabilities. After the publication it is recommended to share the press release on your social media accounts.
Also, when writing the press release keep in mind that there should be a purpose for publishing it and also think at the customer first by finding enough reasons why somebody will invest a few minutes to read it. Also, it needs to be engaging to make any potential client wants to find out more and to click the link back to your website which is usually placed in the footer of the release. Also, if the content submitted is interesting, your content will be syndicated to other websites needing content and you will have more and more potential customers checking the news and potentially clicking on your link.
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