It's Jeremy Ashburn here. Let's take a step back and have a conversation, you and I. You've already got a business website but, alas, it isn't getting visitors and isn't growing your business. You've done a little bit of print advertising, but aren't completely sure how to grow your business using the Internet. We all know that there's many web promotion companies out there: "Which One is the best one?
Why should you pick one web company over the many other web promotion companies? In the best world, one must really pick a company that is both a Web Design and Promotion together. Why would you pick company that does both? Because, if you go with a web designer then choose a web promoter, they'll have to work together to grow your business. Do you know what? Both can't stand working together simply because they're totally different.
Most web-designers have the ability to make a site that looks appealing, nevertheless they often fail at doing OnPage SEO (which is doing the content in the correct way on the site so Google can find the site). What ends up happening is that these sites that have poor On Page SEO don't even show up in Google. What good is it, having the best online business in the entire world, yet having something that doesn't show up? Bad, that's very bad. So, the situation here is that web promoters can rank websites but can't usually one sites that look very good. You'll get a boring looking website, but it won't hold the traffic because it looks so horrible. In the end, both companies are at odds with each other and won't end up growing your company. You really DO NOT want to separate companies fighting to increase your bottom line.
The real question is: "How can I find an agency that does both web promotion and web design? Don't waste your time searching for answers on the net.
Here's our Strategy that for finding the best web promotion agency:
1. Ask Your Friends: Asking around in "your local social network" is really what man has been doing for Thousands of Years. Just don't turn to Facebook, LinkedIn, or Twitter when starting out. Instead, do "the old-fashioned thing," pick up the mobile, ring your good friends, and ask them who they highly recommend. A real friend recommendation is worth a hundred "Facebook Friend" recommendations. Write down the leads you get in a notebook (or use Evernote).
2. Turn to Facebook: Once you've used up your local "real friends," then turn to Facebook for ideas. Email hundreds of private messages to your closest Facebook friends and ask them for ideas on which web promotion company to use. In this instance, you might end up "Facebooking" someone whom you've already left a message for in step one. The more "pings," the better.
3. Checkout LinkedIn: Last of all, look up web promotion companies in your local area on LinkedIn. You'll get more leads here. Investigate those leads using Steps #1 and #2.
In the end, your friends, Facebook, and LinkedIn will help you discover the best company that will really help grow your local business. In the end, we all want to grow our local business. Good luck!
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