QR Codes on Direct Mail Pieces
Many businesses are still using direct mail with great success. Depending on your product and the profile of your subscriber/customer list, they may still expect and appreciate regular information in the mail about your business. This may be in the form of a printed newsletter, a promotional custom card or letter, or simply a flyer. Including your QR code on these materials can be highly effective because once again it allows your market to learn more about your promotion, upcoming event, or product with a quick scan. This means no complicated typing of a URL and no multiple clicks to launch a browser. All of that work can be done for your customers by your well-designed QR code!
For example, imagine you sell decorative items for the home and you send out a monthly newsletter to your subscribers. In that newsletter you may update them on your journey as a home decorating pro, you'll likely also highlight trends in the home decorating industry and you'll likely be promoting some item for sale. Let's say this is the September newsletter and you know your subscribers are getting ready for the Thanksgiving season. You might include promotional coupons for Thanksgiving decorating products and even videos demonstrating how to decorate your home for the holidays. Rather than listing one long URL after another for these online visual treats, all you have to do is include one or more QR codes in your publication that can take your readers wherever you want.
You might have one QR code taking your subscribers directly to one of your videos and another QR code that take your subscribers to a section of your website, where you've placed online coupons to be accessed specifically by those using your QR codes.
Using QR Codes On Bumper Stickers And Vehicle Decals
How often have you read a bumper sticker or eye-catching decal on the window or body of a vehicle? Probably more times than you can count and that applies to most people. The nature of our roads in busy cities and suburbs is such that there will be times when traffic is slow and you will be stationery for some time behind a vehicle with nothing to do but stare straight at ahead at the road and of course the bumper and car/truck in front of you. That state of "resting" is an ideal opportunity to advertise a business using text that your audience can read while driving.
Since it's unsafe and in most places illegal to drive while using a Smartphone, your audience will likely be inclined to scan a code on your bumper sticker or body of the vehicle as they walk by on the street or in a parking lot. You'll likely want to use smart copy and a QR code on a bumper sticker or vehicle body decal to ensure that you give your audience the opportunity to take notice and learn more about your business while driving and while walking on foot.
Best Cost Per Action Networks
0 comments:
Post a Comment